Insights & Strategy
Direct talk on how Metro Detroit brick-and-mortar businesses can use the web to win their local market.
Field Notes
Every page view moves data through a real building full of real servers — and that has a measurable cost in energy, heat, and water. How it's measured, what actually reduces it, and why the fixes make your site better anyway. With a live calculator.
Read the field notes →Market Analysis
A market analysis of 28 providers across Oakland County. Why a crowded market still isn't a saturated one, and the four things every converting med spa site has in common.
Read the analysis →Industry Insights
Googlebot can't read your Dutchie iframe — and neither can AI search. See your menu through the crawler's eyes, count the iframe tax metric by metric, and tour a full working demo dispensary built the right way. The verified numbers: $32K/month in organic revenue from indexable product pages — and a fifth of all ChatGPT citations are product pages an iframe can never earn.
See what Google sees →I perform custom market audits for local businesses in Oakland County. See exactly where your competitors are failing.